Special 9/11 truth conference call recording with top ad executive Tom Monahan

Tonight 911truth.org hosted a special conference call with the preeminent ad executive Tom Monahan. Paul Deslauriers brought Tom into the call to offer his sage advice on marketing our 9/11 truth message, with his years of insight on advertising, marketing and public relations.

The call lasted 1.5 hours, a mp3 of the call can be heard at http://911truth.org... (posted within a day) or http://noliesradio.or....

About Tom
Tom Monahan has trained over 200,000 people in the US, as well as in Canada, Europe and Asia in creativity and advertising. His company, Before & After, serves major global companies such as HP, Frito-Lay, AOL, Virgin Atlantic and Dunkin Donuts, as well as many other companies large and small, plus numerous professional organizations and educational institutions internationally.

During his former career as one of the top creative directors in advertising, Tom was a founder of Leonard/Monahan, an agency that served major marketers, was one of the most highly awarded ad agencies in America and was a launching pad for many of today's top advertising talents. Tom was featured in The Wall Street Journal <http://before-after.c... 's creative leaders series.


Some of the key points Tom covered were:

• keep the message simple
  
• do not overwhelm or try to get the buy on on the whole message
  
• meet them on their own level
  
• go for thinking people not Joe 6 pack
  
• use new media, forget traditional media
  
• don't go for broke on a big campaign in traditional media if you have no money
  
• get people to agree with you on starting points, i.e. politicians cannot be believed right?
  
• start with small steps avoid the big hammer
  
• expand your message to the uninitiated, recruit them
  
• retain the your core constituents
  
• use your diversity for multiple campaigns
  
• copy cat whatever works, use it again and again
  
• get as high as you can on the list of people sympathetic to your cause
  
• establish credibility
  
• truth is not the same as credibility
  
• use humor and satire, to point to the non-truth and discredit your opponents
  
• the further out you go with your message from the core constituents the more indirect an non threatening you have to be
  
• take many small steps
  
• go to where [people are listening- relate to their issues first and do not draw a straight line too fast to your message, use patience and keep chipping away
  
• establish familiarity with your message
  
• change your marking plan when it doesn't work anymore
  
• make some compromises to reach more people and bring them in
  
• double your movement size instead of going for an all out impractical goal like a national strike
  
• enlist sympathy and support by being on the side of the "angels".
  

Jason King